Joon Yoon

Hi, I'm Joon. I work at the intersection of gaming, data science, analytics, and product with a focus on user analytics, live ops, monetization, and game economy design. Currently, I lead economy and analytics initiatives at Uprising Labs, supporting game studios across economy design, monetization, player analytics, and growth strategy. Previously, I worked on economy design, data analytics, and live ops at The Sandbox, Pixelberry Studios (a Nexon studio), and Reach. Before transitioning into gaming, I worked in AI/ML and consumer analytics, specializing in customer lifetime value (LTV/CLV) and data-driven personalization.

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With a background in corporate finance, entrepreneurship & innovation, VC, and industrial economics, my academic pursuits have complemented my professional journey. My dissertation focused on the mobile app market, using economic theories and empirical methods to answer interesting questions in the fields.

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Feel free to explore more about my experiences through the tabs above. I'm always open to connecting and discussing opportunities in web3, gaming, and data science.

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I'm based in Los Angeles, California. Outside of work, I enjoy hiking, traveling, cooking, collecting baseball cards, and playing PC/mobile games, soccer, golf, and poker.

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Please feel free to reach out to me at joonyoon@alumni.stanford.edu.