Joon Yoon

Hi, I'm Joon. I'm passionate about gaming and data science, with a focus on optimizing player experiences, live ops, and monetization strategies in the gaming industry. Currently, I'm an economy design lead/game economist at The Sandbox, and I'm also working with my former colleagues on a web3 game publisher, Uprising. Previously, I worked on data science/analytics, economy design, live ops, and monetization at Pixelberry Studios, a Nexon studio, and Reach, a web3 gaming and blockchain startup in the Algorand ecosystem. Before transitioning to gaming, I worked for an AI/ML startup, specializing in customer lifetime value (CLV/LTV) and consumer analytics in the AdTech/MarTech space.

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With a background in corporate finance, entrepreneurship & innovation, VC, and industrial economics, my academic pursuits have complemented my professional journey. My dissertation focused on the mobile app market, using economic theories and empirical methods to answer interesting questions in the fields.

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Feel free to explore more about my experiences through the tabs above. I'm always open to connecting and discussing opportunities in gaming and data science.

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I'm based in Los Angeles, California. Outside of work, I enjoy hiking, traveling, cooking, drawing, and playing PC/mobile games, soccer, golf, and poker.

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Please feel free to reach out to me at joonyoon@alumni.stanford.edu.